Effectiveness of total quality management in marketing performance and the role of continuous improvement as a mediator for Iraqi institutions. Czech Journal of Multidisciplinary Innovations, [S. l.], v. 41, p. 47–58, 2025. Disponível em: https://peerianjournal.com/index.php/czjmi/article/view/1118. Acesso em: 3 jan. 2026.