Digital Marketing Strategies and Their Impact on Attracting Tourists to Emerging Tourist Destinations

Authors

  • Ahmed Naji Hussein Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq
  • Mohammed Abd Ali Jasim Alshaibani Faculty of Tourism Sciences, University of Kerbala, Iraq
  • Dr. Ali Abbood Awdaa

Keywords:

emerging, evolution, marketing

Abstract

The research investigates the role of digital marketing strategies in enhancing the attractiveness of emerging tourist destinations. It explores the evolution of digital marketing, its components, and its impact on consumer behavior within the tourism industry. The study highlights how tools such as social media, search engine optimization (SEO), and digital advertising influence tourists' decisions and improve the visibility of lesser-known destinations.

References

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Destination Image, and Intention to Use Metaverse Platforms. Platforms, 2(4).

Baker, D. A., & Crompton, J. L. (2000). Quality, Satisfaction, and Behavioral

Intentions. Annals of Tourism Research, 27(3), 785-804.

Basu, A. (2018). Digital Marketing Strategies for Tourism. Kogan Page.

Brians, B. (2018). Mobile Marketing: A Beginner's Guide. Digital Marketing for Dummies.

Chaffey, D. (2020). Digital Marketing: Strategy, Implementation and Practice.

Chaffey, D. (2020). Digital Marketing: Strategy, Implementation and Practice.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson Education Limited.

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Published

2025-03-15

How to Cite

Ahmed Naji Hussein, Mohammed Abd Ali Jasim Alshaibani, & Dr. Ali Abbood Awdaa. (2025). Digital Marketing Strategies and Their Impact on Attracting Tourists to Emerging Tourist Destinations. Czech Journal of Multidisciplinary Innovations, 39, 70–81. Retrieved from https://peerianjournal.com/index.php/czjmi/article/view/1082

Issue

Vol. 39 (2025): CJZMI

Section

Articles

License

Copyright (c) 2025 Ahmed Naji Hussein, Mohammed Abd Ali Jasim Alshaibani, Dr. Ali Abbood Awdaa

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