The importance of the press conference in organizing and conducting public events

Authors

  • Meylieva Gulnoza Minggirovna Associate professor of Tashkent University of Architecture and Construction

Keywords:

press conference, mass event, communication

Abstract

This article explores the significance of press conferences in organizing and conducting public events. It discusses the benefits and drawbacks of holding press conferences, the role of press conferences in crisis management, and best practices for conducting effective press conferences. The article highlights the importance of press conferences in disseminating accurate and up-to-date information, clarifying misunderstandings, and generating media coverage for events. By following best practices, such as preparing key messages, selecting appropriate spokespeople, and providing adequate media access, organizers can conduct successful press conferences that enhance their organization's credibility and build strong relationships with the media.

References

Jensen, K. (2019). Event Management: A professional and practical guide. Routledge.

Kim, S. & Lee, S. (2018). Public relations strategies in event marketing: A case study of Starbucks Korea. Journal of Public Relations Research, 30(2), 80-95.

Wei, R. & Cai, Q. (2019). Crisis communication in the era of social media: A systematic review and future directions. Journal of Business Research, 98, 468-478.

Williams, M. & Chinn, S. (2017). The role of social media in the promotion and dissemination of events. Event Management, 21(3), 261-274.

Daderko, D. (2015). The Role of Media in Promoting and Sustaining a Public Sphere. International Journal of Communication, 9, 1525-1538.

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Published

2023-03-11

How to Cite

Meylieva Gulnoza Minggirovna. (2023). The importance of the press conference in organizing and conducting public events. Czech Journal of Multidisciplinary Innovations, 15, 12–14. Retrieved from https://peerianjournal.com/index.php/czjmi/article/view/503

Issue

Vol. 15 (2023): CZJMI

Section

Articles

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