The Relation between Total Quality and Tourist Marketing Mix and their Effect on Achieving Outstanding Performance: An Analytical Study of the Opinions for a Sample of Employees in the Department of Religious Tourism - Holy Abbas Shrine

Authors

  • Ahmed Abbas Tawafan University of Kerbala - College of Tourism Sciences
  • Ali Tuama Hassan Al-Bdairi University of Kerbala - College of Tourism Sciences
  • Moslim Ali Obieas Al- Shamari University of Kerbala - College of Tourism Sciences

Keywords:

Total Quality, Marketing Mix, Outstanding Performance

Abstract

The present study aims at exploring the relationship between the three main variables, namely; the overall quality, marketing mix and outstanding performance. This is from the employees' views who are working in Department of Religious Tourism at the Holy Abbas Shrine in Karbala. The paper adopts descriptive and analytical method. In order to achieve the research objectives, (60) questionnaires have been distributed to a sample of employees of the Department of Religious Tourism - Holy Abbas Shrine in Karbala. The paper tries to validate three hypotheses what are the relation between total quality and tourist marketing mix , total quality and outstanding performance and the effect of tourist marketing mix on outstanding performance. After analyzing the results, it is confirmed that there is a positive correlation between these three axes of the study.

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Published

2024-06-29

How to Cite

Ahmed Abbas Tawafan, Ali Tuama Hassan Al-Bdairi, & Moslim Ali Obieas Al- Shamari. (2024). The Relation between Total Quality and Tourist Marketing Mix and their Effect on Achieving Outstanding Performance: An Analytical Study of the Opinions for a Sample of Employees in the Department of Religious Tourism - Holy Abbas Shrine. Czech Journal of Multidisciplinary Innovations, 30, 57–76. Retrieved from https://peerianjournal.com/index.php/czjmi/article/view/884

Issue

Vol. 30 (2024): CZJMI

Section

Articles

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