The Effect of Smart Leadership on Enhancing the Competitive Capabilities of Tourism Companies: An Exploratory Study of a Sample of Tourism and Travel Agencies in Baghdad

Abstract

The study aims to clarify the relationship between smart leadership and its effect on competitive capabilities, as well as to identify the extent to which the dimensions of competitive capabilities are implemented by the surveyed sample. The researcher addressed a central problem that encompassed several questions revolving around the nature of the influential relationships among the studied variables, through analyzing the opinions of employees in tourism and travel companies. A total of 154 questionnaires were distributed among division managers, department heads, and staff members. The study sought to determine the relationship and effect between smart leadership as an independent variable and its impact on competitive capabilities as a dependent variable. The first variable included three dimensions (emotional intelligence, rational intelligence, and spiritual intelligence), while the second variable comprised three dimensions (strategic creativity, strategic flexibility, and competitive positioning). These dimensions interacted with each other, and several main and sub-hypotheses were formulated. To achieve the study’s objectives, answer the research questions, and test the hypotheses, the descriptive-analytical approach was adopted as the scientific methodology. The study relied primarily on the questionnaire as the main tool for data collection